Event Details

You come to events like this to learn and be inspired; our lineup will deliver.  The editors of UnmatchedStyle.com will be here to do a deep dive into some core principals of successful website design subjects.

What makes a UI work (or not) and investigating the user experience of the sign up and call-to-action. Hard learned lessons from reviewing thousands of websites on Unmatchedstyle.com in a design double header in one evening.

Presentations

Presentation - Symbolic Imagery in Interface Design

Giovanni will discuss the inherent symbolic nature of UI elements, how people interact with them in relation to their real world analogs and how to build a description of an element’s function into its visual presentation.

Understanding how people think about the interactive visuals that we build can help us design more cleanly and to speak more clearly to our users. 

Speaker - Giovanni DiFeterici

Giovanni is an illustrator and front end designer at Period Three, and is a contributing editor for Unmatchedstyle.  He also works on Giovanni works on projects like the Converge SE conference, where he is a co-organizer.

He has been a teacher, designer and thinker for many years. He is quite an inspiration and his work mirrors this amazing talent. 

Presentation - 'Sign Up' UX Design with Gene Crawford

Your web app's sign up experience or the call-to-action on your website better be top-notch. People have short attention spans and take no mercy when shopping or passing judgement on your service or products.

We'll be looking at some best practices and review great examples that help demonstrate what goes into a solid sign up/call to action user experience: we'll get into some psychology, patterns & design reviews.

Speaker - Gene Crawford

Gene has overseen the design and architecture of dozens of web sites and applications. Gene practices by the governing principal that good design should not only present itself well it should also be usable and persuasive. 

Gene also works with Unmatchedstyle and Period Three on projects like the Converge SE conference.

Schedule

While the format is casual we don’t want to waste your time. There will be two presentations, lightnight sessions for questions and answers, and time to network in between segments

• 6:00 - Reception
• 6:10 - Welcome
• 6:15 - Presentations and Discussions
• 7:20 - Acknowledgements & Giveaways
• 7:25 - Closing

Blue Ion Directions

Their office is above the Apple store on King Street. Enter through alley between Liberty and George Street. 

Refreshments

Coffee, soda, water, snacks and other refreshments will be available at all times

during the event.